1 Basics of Causal Inference 2 Statistical Significance & Other Estimates 3 Statistical Power & Sample Size Calculations 4 Multivariate Tests 5 Running Concurrent A/B Tests 6 Tests With Multiple Outcomes 7 Non-binomial data 8 Statistics for Percentage Change 9 Asking the Right Questions 10 Communicating Statistical Results
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Some experience in conversion rate optimization. Basic understanding of how A/B testing works. Some experience with an A/B testing software.
|Who is this course for?||
You can’t define statistical significance correctly without looking it up on Google. Your A/B tests produce a lot of “winners, ” but your clients aren’t seeing improvements. You’re planning and analyzing A/B tests, but you don’t understand the statistical underpinnings of the testing process. You’re not confident in the outcomes of your tests and are unsure how much trust to put in them You have an in-house statistical tool you want to improve, or you use a third-party A/B testing software you want to understand better
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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