CXL: Statistics For A/B Testing

Avoid costly testing mistakes stemming from misuse and misunderstanding of statistic
If you’re not fluent in A/B testing statistics, you won’t be able to tell whether your tests suck.

SKU: CXLStatisticsforABtesting Categories: , Tags: ,

Additional information

Course Page

Program Length

3h 30min


Georgi Georgiev

Cohort-Based Course?



1 Basics of Causal Inference 2 Statistical Significance & Other Estimates 3 Statistical Power & Sample Size Calculations 4 Multivariate Tests 5 Running Concurrent A/B Tests 6 Tests With Multiple Outcomes 7 Non-binomial data 8 Statistics for Percentage Change 9 Asking the Right Questions 10 Communicating Statistical Results

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



Some experience in conversion rate optimization. Basic understanding of how A/B testing works. Some experience with an A/B testing software.

Who is this course for?

You can’t define statistical significance correctly without looking it up on Google. Your A/B tests produce a lot of “winners, ” but your clients aren’t seeing improvements. You’re planning and analyzing A/B tests, but you don’t understand the statistical underpinnings of the testing process. You’re not confident in the outcomes of your tests and are unsure how much trust to put in them You have an in-house statistical tool you want to improve, or you use a third-party A/B testing software you want to understand better


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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