Who is this course for?
- Strategists and marketers - Decision-makers in strategy, product, innovation, or marketing who want to flex their strategic muscles.
- Designers - Visual creatives who strive to understand the "why" that informs their work.
- Founders - Founders, CEOs, and business owners of small- to medium-sized businesses.
Course Syllabus
- Understand how and why brand strategy is the foundation of value creation
- Identify your brand's strengths and opportunities, and how to leverage them for growth
- Improve your firm’s value proposition and competitive differentiation
- Make strategic recommendations for where to allocate resources
- Optimize your personal brand for maximum impact and competitive advantage
- Learn how to proactively and consistently communicate value through your brand
Enrollment Inclusions
Sprints are condensed, immediately applicable two- to three-week online courses taught by top business school professors and internationally recognized thought leaders.
On-demand insights
Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.
Professional guidance
Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.
Incomparable community
Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.
Additional information
| Course Page | |
|---|---|
| Program Length | 1-2 hours per module over the 2-3 week period. |
| Instructors | Scott Galloway & KatherineDillon |
| Scheduled Class Batches? | Yes |
| Program Format | Live Online Classes (With recorded sessions) |
| Pricing | 2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500 |
| Scholarship Programs | Available |
| Related Job Positions | Marketing Strategist, Marketer, Marketing Manager, Brand Specialist, Brand Manager, Designer, Graphic Artist, Founder, CEO |
Rodolfo Yiu –
Overall, I did have a positive experience.
The spring was a great opportunity to challenge myself to learn something meaningful out of my day-to-day job while we are all in shelter-in-place.
If you want to enrol the course, do make a list of what you want to get out of it. That may be helpful in maximizing the value of it.
Tim Woods –
The course is great fun. High energy from start to finish, slick production value, interesting case studies, and some enjoyable live videos with Prof G himself. The Slack channel is busy, but I didn’t get much from it personally. The course depth may be lacking a bit, and I don’t think you come away with that much practical learning, and I don’t think it will boost your CV much. But it’s reasonably priced, over in two weeks, and a lot of fun. If you can afford it and aren’t looking for some robust career education, then I’d recommend it.
Lee Odess –
I recommend it for anyone no matter where you are at with your career. Good ROI. Structure and content are excellent. Creates a space to work on your business. Live sessions and Slack are disappointing, but I am sure it will get better with every session they do.