Who is this course for?
Business professionals who want to stand out in their industry.
Content creators getting lost in a sea of noise.
Visionaries who are ready to change the world.
Class ONE: Personal brand strategy
The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.
Class TWO: Individual focus
Discussion of class work on personal brand themes. What causes anxiety about developing the personal brand? What are obstacles to becoming known? How much time should be devoted to this and how do we balance the work? Case study discussions. 1:1 counseling with the instructor.
Class THREE: Finding your place
Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.
Class FOUR: Content is the key
The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.
Class FIVE: The actionable audience
Content plans, platforms, and priorities. How do we create insights instead of just information? How do we ignite content through an audience who will take action on our work? What about speaking or writing a book? Building an actionable audience versus a social media list.
Class SIX: The final plan
Review of personal plans and group discussions on obstacles and next steps. Developing an accountability plan. The science behind momentum. At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.
Active learning, not passive watching
Learn with a cohort of peers
A unique, intimate experience
6 Live 90-minute class sessions
|Scheduled Class Batches?||
Live Online Classes
|Related Job Positions||
Content Creators, Business Professionals, Visionaries