Who is this course for?
Associate Product Managers - You work at a Big Tech company as an APM and want to drop the “A”
Entry-level Product Managers - You’re less than a couple of years into your PM career and want to level up.
Transitioning to Product Management - You’re handling PM duties alongside your real job or transitioning into PM.
Course Syllabus
What makes a great PM
It’s critical that new PMs understand their career paths, the skills that can accelerate progress along those paths, and the traits that distinguish a good PM from a great PM. In this module, you’ll be able to recognize where you stand against the 5 core skills of a PM and build an action plan for addressing weaknesses and emphasizing strengths.
Influence & Collaboration
Engineers code, designers design, PMs communicate. In this module, we’ll study and write concise emails that clearly articulate purpose without losing meaning, and build clear product docs that drive alignment across teams. With a clear purpose, agenda, and pre-defined roles, your colleagues will rave about your productive meetings.
Execution
New PMs are judged based on how well they can execute. You’ll learn to define success metrics for every project and align stakeholders around critical decisions. You’ll impress colleagues by your ability to consistently ship your project on time, and leverage templates, processes, and frameworks to improve the quality & speed of your work.
Customer Insight
Your job is to ship products to users to achieve business impact. To do that well, you need to figure out WHAT to build. In this module, you'll be able to speak confidently with users, conduct user research sessions, and expand your product taste with examples within and outside of your industry.
Strategy & Vision
To level up, you need to get good at strategy, looking months and years ahead. You need to map concrete goals to identify whether you're successfully executing on a strategy. In this module, we’ll examine good and bad examples of strategy & goal-setting and help you apply prepared templates to articulate your own company’s strategy.
Enrollment Inclusions
Active learning, not passive watching
Learn with a cohort of peers
Accountability and feedback
Tactics, templates, and case studies
Additional information
| Course Page | |
|---|---|
| Program Length | 3 weeks: 3-6 hours a week |
| Instructors | Greg Isenberg |
| Scheduled Class Batches? | Yes |
| Program Format | Live Online Classes (With recorded sessions) |
| Related Job Positions | Product Manager, Founder, Executive |
Joel Montano –
What I valued the most from the experience were the peers he met online, who are all wrestling with similar situations: The value was in the people. We keep in touch. We ask each other questions. The curriculum was helpful, and building relationships with peers “suits my way of learning.”
Josh Elman –
I always used to think product management is just a skill you have to pick up on the job. Then I met @lennysan. His material is gold. Ok you still need to learn on the job but these frameworks will accelerate any up and coming PM