Who is this course for?
Early stage startup founders (pre-seed to series A)
Growth marketers who want to add brand strategy to your skill set
Founding teams at any stage looking to better (re)position your product
What's a brand and why you should care
Most people think branding is about adding flourish, but actually, it’s largely about paring things down to their essence. We'll demystify brand strategy and explain why it's important to unclutter your messaging and get a few key components right from the earliest stages of company building.
How to articulate your purpose
Stop circling on mission and vision. You just need one thing: a purpose. We'll use cultural tensions and your brand's best self to formulate your reason for being. Great brands use this as a compass for company decision-making — and to make people root for them.
How to nail your position
Do you know your exact target market and the position you want your product to take in your customers' minds? If you've ever felt unsure about how you talk about your product, or whom you're talking to, this section is for you.
How to bring your brand to life
Brands are like people: they need tension to be interesting. Define your brand personality and write a voice guide. See how brands come to life from creative brief to launch-ready assets.
Active learning, not passive watching
Learn with a cohort of peers
Accountability and feedback
3 weeks At 4 hrs/week
|Scheduled Class Batches?||
Live Online Classes