Maven: Great Startups Deserve Great Brands

(3 customer reviews)

What every early-stage company needs to know about purpose, position, and personality to build the foundation for a distinctive brand. Unlock your company’s next level of growth by gaining clarity on what you do and why you do it.

SKU: MV_GreatBrands Categories: , , , Tags: , ,

Who is this course for?

Early stage startup founders (pre-seed to series A)
Growth marketers who want to add brand strategy to your skill set
Founding teams at any stage looking to better (re)position your product

Course Syllabus

What's a brand and why you should care

Most people think branding is about adding flourish, but actually, it’s largely about paring things down to their essence. We'll demystify brand strategy and explain why it's important to unclutter your messaging and get a few key components right from the earliest stages of company building.

How to articulate your purpose

Stop circling on mission and vision. You just need one thing: a purpose. We'll use cultural tensions and your brand's best self to formulate your reason for being. Great brands use this as a compass for company decision-making — and to make people root for them.

How to nail your position

Do you know your exact target market and the position you want your product to take in your customers' minds? If you've ever felt unsure about how you talk about your product, or whom you're talking to, this section is for you.

How to bring your brand to life

Brands are like people: they need tension to be interesting. Define your brand personality and write a voice guide. See how brands come to life from creative brief to launch-ready assets.

Enrollment Inclusions

Active learning, not passive watching

This course is taught live with hands-on projects. Workshops aren't simply lectures: there will be interactivity, breakout rooms, discussions, and Q&A.

Learn with a cohort of peers

Surround yourself with like-minded people who want to learn and grow alongside you.

Accountability and feedback

Trying to do this on your own is tough. This course keeps you honest and forces you to do the work in a supportive community with expert guidance.

Additional information

Course Page

Program Length

3 weeks At 4 hrs/week


Arielle Jackson

Scheduled Class Batches?


Program Format

Live Online Classes



Financing Options


Scholarship Programs


3 reviews for Maven: Great Startups Deserve Great Brands

  1. Lindsay Goldman

    Building a company? Arielle Jackson from First Round Capital helps you develop the core fundamentals of not just your brand but your whole business. As a student from the last cohort of her Startup Brand Strategy course said: “Before you build, you need to understand where your business sits in the market. The output of this course delivers.”

  2. Sandy Mangat

    Having just worked with Arielle on positioning & messaging – I can’t recommend this enough! Go, Arielle! 🚀

  3. Brett Berson

    Arielle has an amazing ability to create a ton of value for a startup in a very short amount of time by taking founding teams through critical exercises to nail go to market positioning and early marketing. It’s often a skill that’s missing at a small startup and Arielle has a special ability to bridge that divide early on. If you have the chance to work with Arielle, do it.

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