Section4: The Scaling Marketing Sprint

(3 customer reviews)

Former Allbirds Global VP of Marketing Julie Channing helps you unlock next-generation strategies for effectively scaling your marketing efforts while still remaining true to your brand’s purpose.

Who is this course for?

  • Marketing leaders - CMOs, Marketing Directors, and managers responsible for managing a marketing plan, particularly in organizations that are rapidly growing.
  • Mid-senior level marketers - Individual contributors who want to fully understand how to add the most value to their team, especially in a growth environment.
  • Strategic leaders - Senior executives who want to improve their marketing outreach efforts or thoughtfully build a marketing organization.

Course Syllabus

  • Analyze how well your organization lives out its brand purpose, promise, and principles
  • Understand the different phases of the brand lifecycle and the top marketing priorities at each stage
  • Align resources to build and scale marketing teams at every level of the organization
  • Create a marketing roadmap to focus your team efforts as well as those of your company
  • Establish and track your metrics for success using a customer-centric approach
  • Create a shared language for marketing strategies to build profitable outcomes

Enrollment Inclusions

Sprints are condensed, immediately applicable two- to three-week online courses taught by top business school professors and internationally recognized thought leaders.

On-demand insights

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Julie Channing

Scheduled Class Batches?


Program Format

Live Online Classes (With recorded sessions)


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Scholarship Programs


3 reviews for Section4: The Scaling Marketing Sprint

  1. Crystal Niedbala

    Thank you Julie Channing and Section4 for another fantastic learning opportunity. In this 2 week sprint, I studied brand lifecycle, scaling marketing teams, creating marketing roadmaps, and establishing metrics for success. I’m excited to apply these learnings when thinking about company growth and strategy.

  2. Jen Adams

    Another fantastic Section4 Sprint with Julie Channing and an always inspiring community. I really loved the actionable framework of this one. Highly recommend if you’re looking to sharpen your tools as you explore scaling marketing efforts while staying true to your brand’s purpose.

  3. Julian Lewis

    How will I stay relevant? How can I continue to level up? Two fears, in the form of a question that I asked myself before leaving corporate and focusing on StudioPod Media full time.

    The recipe (for me): A strong support system (led by Emily Lewis) + a killer network (that’s y’all – special h/t to Katie Moy) + a healthy dose of therapy + a personal drive.

    Thanks Section4 and Julie Channing for another sprint that can be directly applied to the business we are building. “We’ve only just begun…”!

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