CXL: Advanced Google Tag Manager

Turn your website into a tracking machine by mastering GTM.
Do you feel like you know Google Tag Manager, but there’s a lot more to know?
Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.
Once you’re ready to move past the basics, you need to realize that GTM is a javascript deployment machine. As an advanced level GTM user, you need to know how to work with APIs, data layer and event tracking.
This is what this course is about.

SKU: CXLAdvancedGoogleTagManager Categories: , , Tags: , ,

Additional information

Course Page

Program Length

6h 19min


Simo Ahava

Cohort-Based Course?



1 Welcome to the Course 2 Event Tracking Under The Hood 3 Custom Event Listeners 4 The Tracker Object 5 customTask 6 Enhanced Ecommerce 7 API Outline And Resources 8 Build Your Own API Tool 9 Templates Introduction 10 Build Your Own Custom Template 11 Wrapping Up

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



Intermediate understanding of how GTM works, especially how tags, triggers, and variables interact Basic scripting skills and understanding of JavaScript, especially DOM manipulation (you’ve taken Codecademy’s intro course or equivalent). Basic understanding of how the web browser works, especially when it comes to event tracking, the Data Layer, and Chrome’s developer tools

Who is this course for?

You want to learn how to best utilize GTM and how to use JavaScript for customizing web analytics tracking You want to know how to make GTM management easier with the API You need help with GTM or web tracking JavaScript issues


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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