1 The 3 Principles of Effective Content Strategy 2 Buyer personas and audience development 3 The buyer’s journey 4 SWOT and other tools 5 The Economics of Content Marketing 6 The Barbell Strategy 7 Keyword research: content gap analysis 8 Keyword research: pain point SEO 9 Keyword research: head keyword permutations 10 Pillar and cluster model: clustering 11 Mapping topics to the buyer’s journey 12 Building a content roadmap report 13 Writing for SEO: content briefs 14 Writing for SEO: content optimization tools 15 Link and Share hooks 16 Content promotion tactics 17 Google Analytics Goals 18 Setting up a dashboard
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
Understand the value of content marketing and are willing to invest in the channel, even if you haven’t figured out the specifics yet. You are a marketing leader in your organization looking to build for the long term. Operate in a highly competitive niche.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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