Additional information
| Course Page | |
|---|---|
| Program Length | 6h 30min |
| Instructors | Andy Crestodina |
| Cohort-Based Course? | No |
| Syllabus | 1 Content strategy for lead generation 2 Search optimization: authority and relevance 3 Digital content best practices 4 Collaboration, networking and influencers 5 Process, production, efficiency 6 Analyze, measure and improve 7 Office hours: Ask me anything |
| Course Features | Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. |
| Program Format | Recorded |
| Prerequisites | Ideally, this isn’t your first rodeo. You have been exposed to all of the basic concepts and have at least a year of digital marketing under your belt. Basic Google Analytics skills and access to your account Basic writing and publishing skills Some experience in some area of digital marketing (social media, SEO, PPC, blogging, etc.). |
| Who is this course for? | Who this course is for If you like to cross channels and combine tactics, if you love both making and measuring things, this course is designed for you. Content strategy doesn’t require big budgets, but it does take time. You will dominate your competition slowly, patiently. You will win the loyalty of your audience one keyphrase, link, and subscriber at a time. Once complete, you’ll own a platform that consistently generates high quality leads. You will have the skills and mindset of a content strategist with a clear understanding of how to generate awareness, demand and revenue through content. This course is right for you if… You have a platform for publishing (CMS and Analytics account) The fundamentals of brand and business are in place (the ability to turn demand into revenue) You have basic writing skills and you’re willing to use them |
| Pricing | $173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable |
| Financing Options | Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable |
| Refund Policy | All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life. |
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