CXL: Customer Segmentation For Ecommerce

Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.

Learn exactly what data matters and how it can help your brand make more money.
Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
Find out how to discover why your customer’s actions in a behavioral segment.
Develop a self-serve segmentation funnel.
Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

SKU: CXLCustomersegmentationforEcommerce Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 02min


George Kapernaros

Cohort-Based Course?



1 1001 flavors of segmentation 2 Answering the WHAT – RFM 3 Answering the WHY – Drivers 4 Putting it all together 5 Making money with segments

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You know you need to segment your customer database. You just don’t know-how. You know how to segment your customer database, but you don’t know what to do with your segments. You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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