1 1001 flavors of segmentation 2 Answering the WHAT – RFM 3 Answering the WHY – Drivers 4 Putting it all together 5 Making money with segments
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
You know you need to segment your customer database. You just don’t know-how. You know how to segment your customer database, but you don’t know what to do with your segments. You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.
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Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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