CXL: Building A Marketing Agency

Your agency starts with your people
We grew IMPACT from a small web design firm to a 70-person marketing agency with $10 million in annual revenue. IMPACT has been recognized by HubSpot and DigitalMarketer as “Agency of the Year,” and as a great place to work by Inc. and Comparably. The secrets to our success have been finding and developing the right people, defining our purpose, relentlessly pursuing feedback, and focusing on trust. However, our growth has not always been easy. In this course, we cover the mistakes we’ve made — and how we’ve grown from them, as we position ourselves as digital sales and marketing innovators.

SKU: CXLBuildingaMarketingAgency Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 21min


Bob Ruffolo

Cohort-Based Course?



1 Agency Strategy 2 People and Leadership 3 Service Delivery 4 Sales and Marketing 5 Financials and Metrics 6 Wrap Up

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



This course is aimed to suit a professional who seeks to grow a marketing agency from its infancy to its financial and cultural maturity. The ideal student likely runs a very small business and had ambitions of growth.

Who is this course for?

Lead a small agency and want to see it grow into an industry leader. Need actionable tips for building a company culture that attracts and retains great talent. Want your sales process to be effective, well-defined, and standardized.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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