Additional information
| Course Page | https://cxl.com/institute/online-course/account-based-marketing/ |
|---|---|
| Program Length | 3h 00min |
| Instructors | Steve Watt |
| Cohort-Based Course? | No |
| Syllabus | 1 A little red Ferrari, problems with conventional demand gen, & laying solid ABM foundations 2 Planning your pilot 3 Absolutely nailing the ideal customer profile, account selection, & tier strategy 4 Research, journey, & channels 5 Optimizing & scaling 6 ABM tools & careers |
| Course Features | Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. |
| Program Format | Recorded |
| Prerequisites | This course is appropriate for novice, beginner, and intermediate-level ABM leaders and practitioners, as well as for senior B2B leaders interested in building more strategic, collaborative sales & marketing alignment. Once foundational topics have been covered, we’ll quickly move into rather advanced concepts. Students should have a basic foundation in B2B sales and marketing strategies, processes, and metrics. As the saying goes, you’ve got to know the rules before you break them. |
| Who is this course for? | You work in (or want to work in) a B2B organization with average deal sizes of $10k or greater. You want to elevate yourself above the masses of marketers vying for promotions and new opportunities to lead growth initiatives. You are a CEO, CMO, CRO, or sales leader seeking larger deals, shorter sales cycles, higher margins, and greater customer retention and upsell. |
| Pricing | $173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable |
| Financing Options | Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable |
| Refund Policy | All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life. |
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