CXL: Content Marketing Research

Produce relevant, authoritative content that hits money-making KPIs.
Become the authoritative source on a topic
Content marketing has enormous potential. You can become the authoritative source on a topic for your readers, giving them a reason to trust you and—down the road—a reason to buy from you.

But you can also waste thousands of dollars on mediocre content that no one cares about or great content that no one sees (because you focused all your resources on production, not distribution).

The difference between success and failure? It often comes down to research, production, and measurement.

SKU: CXLContentmarketingresearch Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 07min


Derek Gleason

Cohort-Based Course?



1 What should you cover? 2 How will you distribute the content? 3 Audits and research 4 Identifying themes and topics 5 Translating topics into strategy

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



This isn’t a “Blogging 101” course, however it doesn’t abandon beginners entirely. The lessons and strategies are for individuals who want to see content marketing reach its full potential—with companies delivering the authoritative content on a topic.

Who is this course for?

You’ve spent money on content marketing—but have yet to get (or prove) results. You want a reliable process to consistently identify topics that earn links and shares. Your content marketing “program” is little more than haphazard keyword research and uninspired blog posts.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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