CXL: Attribution

Attribution makes your marketing work.
Businesses have a lot of marketing data but are not getting enough value from it. This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
This course will guide the student to what data they could/should have, how they get value from the data, what attribution is, how to communicate and use attribution to get business value.

SKU: CXLAttribution Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 54min


Russell McAthy

Cohort-Based Course?



1 What is marketing attribution? 2 Attribution in the marketplace 3 Attribution – Not just Online 4 How to use Attribution 5 Do you need Attribution? 6 Attribution Models 7 What Data is needed 8 Tactics – CRO 9 Tactics – PPC 10 Tactics – SEO 11 Tactics – Display 12 Tactics – Affiliates 13 Tactics – Email 14 Tactics – TV 15 Tactics – Direct mail 16 Strategic Application – Customer Journey Analysis 17 Strategic application – Value of Brand 18 Strategic Application – Life Time Value 19 Strategic Application – Customer Data – Individuals 20 Strategic Application – Value of Visitor

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You have no attribution strategy are looking to make more informed business decisions want to align attribution to your business goals for better ROI.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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