1 Introduction 2 Principles of Analysis & Metric Building 3 Diving into Experimentation Analysis 4 Deep Experimental Understanding 5 I Have the Power (Analysis) 6 Beyond A/B testing – Part 1 7 Beyond A/B testing – Part 2 8 Parting thoughts
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Intermediate A/B Testing experience. We won’t be covering how or why you should be setting up experiments or using a testing tool. Foundational understanding of analytics best practices and reporting. We expect you to know how to choose and report on important metrics. Working knowledge of Microsoft Excel or an equivalent. We will be working with data!
|Who is this course for?||
You are a conversion optimization specialist looking to dive deep into experimental statistics and analysis using data and code You have a hand in analyzing, interpreting, or reporting the results of digital experiments Your business or client fully believes in the power of experimentation
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.