Who is this course for?
If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
Prepare to Market
Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Market your Content
Social Media Advertising
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
Evaluate a Facebook Campaign
Search Engine Optimization (SEO)
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.
Search Engine Optimization (SEO) Audit
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.
Evaluate a Display Advertising Campaign
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Market with Email
Measure and Optimize with Google Analytics
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Create your Digital Marketing Portfolio
Real-world projects from industry experts
Technical mentor support
Flexible learning program
Estimated Time Of 3 Months At 10 hrs/week
Anke Audenaert, Daniel Kob, Julia Aspinal
|Scheduled Class Batches?||
Self-paced Online Classes
|Technical or Skill Pre-requisites||
The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.
To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.
Monthly Access – Pay as you go: $399 per month
|Related Job Positions||
Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.