Udacity: Digital Marketing

(3 customer reviews)

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns, and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Gain real-world experience to run live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Who is this course for?

If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.


Course Syllabus

Marketing Fundamentals

In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

Prepare to Market

In this first project, you’ll prepare for your new role as a digital marketer. To begin, you’ll choose a B2B or B2C product to market—this can be your own company, or a “Sandbox” product that Udacity provides. You'll summarize the business model of the company, articulate the marketing objective, and develop a target persona.

Content Strategy

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

Social Media Marketing

Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Market your Content

In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.

Social Media Advertising

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Evaluate a Facebook Campaign

In this project, you will be evaluating a Facebook ad campaign. We will provide you with the marketing objective, ad campaign, ad set, and ad performance data for the campaign. You will be able to analyze this data set to evaluate KPIs and make recommendations for how a future iteration of the campaign could be improved.

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

Search Engine Optimization (SEO) Audit

In this project, you’ll audit a Udacity website or your company’s website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.

Display Advertising

Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

Evaluate a Display Advertising Campaign

In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.

Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Market with Email

In this project, you’ll plan and prepare an email marketing campaign for a B2C or B2B product for your own company, or the ‘Sandbox’ product Udacity provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize.

Measure and Optimize with Google Analytics

Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Create your Digital Marketing Portfolio

Now it’s time to show off all of your hard work! For your final project, you will develop a marketing strategy and highlight your project work throughout the course in a presentable and comprehensive portfolio.


Enrollment Inclusions

Real-world projects from industry experts

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

Technical mentor support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

Career services

You’ll have access to resume support, Github portfolio review, and LinkedIn profile optimization to help you advance your career and land a high-paying role.

Flexible learning program

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Additional information

Course Page

https://www.udacity.com/course/digital-marketing-nanodegree–nd018

Program Length

Estimated Time Of 3 Months At 10 hrs/week

Instructors

Anke Audenaert, Daniel Kob, Julia Aspinal

Scheduled Class Batches?

Yes

Program Format

Self-paced Online Classes

Technical or Skill Pre-requisites

The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.

System Requirements

To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.

Pricing

Monthly Access – Pay as you go: $399 per month
– Learn at your own pace
– Cancel anytime
3-Month Access – Pay upfront and save an extra 15%: $1017
– Switch to the monthly price after if more time is needed.
– Cancel anytime.

Financing Options

Available

Scholarship Programs

Available

3 reviews for Udacity: Digital Marketing

  1. Shamana Yasmin

    To get a holistic view of digital marketing, I will suggest Udacity’s Digital marketing nanodegree program is a good choice though it comes with a price tag. Their course contents are collaborated by market leaders like google, Hubspot, Hoosuite and Mailchimp. Real life projects of Udacity Digital marketing Nanodegree program will definitely benefit beginners like me who knows loads of literature but lacks scope of using them in real time. Hence, I have even started a masters in marketing as it has a unit on digital marketing management; so I found Udacity DMND contents very interesting right from the beginning. I have just started my journey with them, their real world assignments are challenging but worth it.

  2. Krazy8ighty8ight

    If you know nothing at all then it’s a good foundation. Nothing advanced but a great ground zero course. If you know the basics then this isn’t for you

  3. jc3ze

    “Currently enrolled in the digital marketing nanodegree. Great information, you apply the modules with, for example a real Facebook and Google ad campaign (for Udacity). SEM SEO Social media marketing Google ads Buyer persona Etc etc

    I’m enjoying it, learning a lot. That being said, as someone posted above, you can probably find the same info for $10 on Udemy.

    I don’t regret taking the course.”

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Who is this course for?

If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.


Course Syllabus

Marketing Fundamentals

In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

Prepare to Market

In this first project, you’ll prepare for your new role as a digital marketer. To begin, you’ll choose a B2B or B2C product to market—this can be your own company, or a “Sandbox” product that Udacity provides. You’ll summarize the business model of the company, articulate the marketing objective, and develop a target persona.

Content Strategy

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

Social Media Marketing

Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Market your Content

In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.

Social Media Advertising

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Evaluate a Facebook Campaign

In this project, you will be evaluating a Facebook ad campaign. We will provide you with the marketing objective, ad campaign, ad set, and ad performance data for the campaign. You will be able to analyze this data set to evaluate KPIs and make recommendations for how a future iteration of the campaign could be improved.

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

Search Engine Optimization (SEO) Audit

In this project, you’ll audit a Udacity website or your company’s website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.

Display Advertising

Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

Evaluate a Display Advertising Campaign

In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.

Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Market with Email

In this project, you’ll plan and prepare an email marketing campaign for a B2C or B2B product for your own company, or the ‘Sandbox’ product Udacity provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize.

Measure and Optimize with Google Analytics

Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Create your Digital Marketing Portfolio

Now it’s time to show off all of your hard work! For your final project, you will develop a marketing strategy and highlight your project work throughout the course in a presentable and comprehensive portfolio.


Enrollment Inclusions

Real-world projects from industry experts

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

Technical mentor support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

Career services

You’ll have access to resume support, Github portfolio review, and LinkedIn profile optimization to help you advance your career and land a high-paying role.

Flexible learning program

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.