1 What is Competitive Intelligence and why is it so important? 2 Gathering Competitive & Market Insights: Startups & Mid-Market 3 Gathering Competitive & Market Insights: Enterprise 4 Understanding Your Audience: An Ongoing Mindset 5 Building Battlecards for Sales & Marketing Teams 6 Competitive Newsletters for Product & the C-Suite 7 Developing a Competitive Strategy through Win/Loss (part 1) 8 Developing a Competitive Strategy through Win/Loss (part 2) 9 Organizing a Competitive Marketing Campaign 10 Pushing “Go” On Your Competitive Program
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
You work at a startup and are an underdog in your industry. You want to increase your visibility within your organization. You’re a Product Marketer in pursuit of rounding out your expertise of the function.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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