CXL: Competitive Intel & Market Research

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

SKU: CXLCompetitiveintelmarketresearch Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 24min


Andy McCotter-Bicknell

Cohort-Based Course?



1 What is Competitive Intelligence and why is it so important? 2 Gathering Competitive & Market Insights: Startups & Mid-Market 3 Gathering Competitive & Market Insights: Enterprise 4 Understanding Your Audience: An Ongoing Mindset 5 Building Battlecards for Sales & Marketing Teams 6 Competitive Newsletters for Product & the C-Suite 7 Developing a Competitive Strategy through Win/Loss (part 1) 8 Developing a Competitive Strategy through Win/Loss (part 2) 9 Organizing a Competitive Marketing Campaign 10 Pushing “Go” On Your Competitive Program

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You work at a startup and are an underdog in your industry. You want to increase your visibility within your organization. You’re a Product Marketer in pursuit of rounding out your expertise of the function.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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