CXL: Analyst Relations

Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
“Over 80% of buyers cite analyst reports and private analyst consultations as the top drivers in their purchasing decisions.” (source: PRWeek, “Tech Companies Should Spend Less on PR and More on analyst relations”, May 4, 2020). Therefore, winning analysts’ mindshare and incorporating analysts’ insights and third party validation into your programs is an essential business move.

SKU: CXLAnalystRelations Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 18min


Maureen Todaro

Cohort-Based Course?



1 What’s AR’s Role in Product Marketing 2 Evaluating Firms and Analysts 3 Align AR with Product Marketing Goals 4 Create a Relationship Map 5 Develop Relationships & Build Influence 6 Leverage AR Deliverables 7 Influence Internal Thinking 8 Benchmark and Measure AR Progress 9 Elevate Your Program to Tier 1 10 Augment Your AR Program

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You’re a marketer who aspires to be among the company leaders who are identifying trends and applying market knowledge to successful strategies You want to understand the competitive landscape of your market and how you can use analysts’ insights to differentiate your offerings and market position You want to be an essential part of your company’s exit strategy team


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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