1 Course Introduction & Overview 2 Understanding Segmentation 3 Segmentation Deep Dives 4 How to Build Segments 5 Buyer Personas 6 Building Personas 7 Bringing it All Together
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
You want to help product marketing earn a seat at the table when it comes to Go-to-Market and Product Strategy. You want to help your organization cut through the noise and develop differentiated messaging and positioning that resonates with your target audience. You’re looking for a structured and repeatable framework for bringing unique market-tested perspectives to your business.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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