CXL: Pricing And Packaging

Optimize the most powerful tool to grow your revenue.
Start seeing bigger returns from your pricing
Pricing is the most overlooked way to drive growth, affecting the bottom line nearly four times more than acquisition. But with monetization sitting at the intersection of uncomfortable and important, most companies avoid touching it.

This course will demystify pricing and give you the tools you need to get it right. Learn how to use pricing and packaging to increase revenue while getting your customers excited about your product.

SKU: CXLPricingandpackaging Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 00min


Patrick Campbell

Cohort-Based Course?



1 Pricing’s Importance and an Introduction to Value Based Pricing 2 Pricing Research Methods 3 Pricing Personas and Applying Pricing Research Methods 4 Packaging and Value Metrics 5 Who owns pricing and how to change pricing 6 Localization, Billing Systems, and discounts – oh my

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

Marketing Professionals Growth Marketers


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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