CXL: Introduction To Product Marketing

Learn the fundamentals of product marketing. Make smarter decisions and deliver results.

SKU: CXLIntroductiontoproductmarketing Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 23min


Justin Topliff

Cohort-Based Course?



1 What is product marketing? 2 Who product marketing serves, and how 3 Goals and responsibilities of product marketing 4 Key product marketing activities and ownership 5 Product marketing metrics and measurement of success

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You work in (or want to work in) a B2B organization with a new or existing product marketing function. You want to level up into a more senior product marketing role or leadership position that requires a global mindset. You want to save time, money, and frustration by learning from the mistakes of seasoned product marketers instead of making them all yourself.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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