Section4: The Product Strategy Sprint

(3 customer reviews)

Professor Adam Alter teaches you to master the psychology, principles, and practices behind today’s most successful products.

Who is this course for?

  • Leaders - Leaders who want the frameworks and language needed to influence product decisions.
  • Marketers - Strategic marketers who strive to understand how to best communicate product value in a crowded market.
  • Product teams - Strategic marketers who strive to understand how to best communicate product value in a crowded market.

Course Syllabus

  • Analyze how well your organization lives out its brand purpose, promise, and principles
  • Inject products with a higher perceived value
  • Learn how to identify market opportunities and how products might fill those gaps
  • Become more well-versed in user-centered product development
  • Learn the "how" and "why" behind successful products, and how to bring these concepts into your own firm
  • Make actionable strategic recommendations that shape the product, product lines, innovation, marketing, and positioning
  • Influence a user-centered product roadmap that truly matters to the customer

Enrollment Inclusions

Sprints are condensed, immediately applicable two- to three-week online courses taught by top business school professors and internationally recognized thought leaders.

On-demand insights

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Adam Alter & Malcolm Gladwell

Scheduled Class Batches?


Program Format

Live Online Classes (With recorded sessions)


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Scholarship Programs


3 reviews for Section4: The Product Strategy Sprint

  1. Tim Cakir

    For me, the product sprint was a great investment, and I loved the course and teaching so much that I signed up for the brand and strategy sprints as well.

    The price tag was worth it in my opinion and it’s an ideal course for founders, product professionals, and aspiring product managers.

  2. Amber Weinfurtner

    One of the best certification and online classes I’ve ever taken. Being able to immediately put the learnings into practice in a practical way was invaluable, not to mention the lectures and recorded content were engaging and fun.

  3. Paul McCallum

    One of the best online courses I have completed. Highly recommend this for anyone keen to learn more about Product strategy!

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