CXL: Product Analytics

Make data-driven decisions with product analytics.
How do you turn product insights into action?
It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.

Through real-world examples, case studies and a look at what not to do, this course will teach you how to make product analytics a core competency and driver of growth at your company.

SKU: CXLProductanalytics Categories: , Tags: ,

Additional information

Course Page

Program Length

7h 00min


Matthew Brandt

Cohort-Based Course?



1 Introduction to product analytics 2 Data collection done right 3 Analysis tools 4 Core metrics 5 User & cohort analysis 6 Common questions & challenges 7 Reporting on and monitoring product metrics 8 Tie it all together

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



Some familiarity with data collection, data storage (databases) Good knowledge of common analytics tools such as Google Analytics, Kissmetrics, Webtrekk, Adobe Analytics Experience using a web product (e.g. Trello, Dropbox, Salesforce, etc.)

Who is this course for?

This course is right for you if… …you’re a Product Owner and need to understand more about your product …you’re an Analyst in a product-driven organization …you’re a UX Researcher and want to understand more about the product


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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