Section 4: The Customer-Centered Innovation Sprint- Uncover What People Really Want

Sara Beckman is co-director of the Management of Technology Program at the Haas School of Business, University of California Berkeley, where she also teaches manufacturing and operations management, manufacturing strategy, and product design classes.
Identify the outcome your customer wants to achieve.
Design delightful experiences that go beyond customer needs.
Expose gaps in your current customer journey

SKU: Section 4TheCustomerCenteredInnovationSprintUncoverWhatPeopleReallyWant Categories: , Tags: ,

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Sara Beckman

Cohort-Based Course?


Course Features

"On-demand insights – Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere. Professional guidance – Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners. Incomparable community – Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow. Lifetime network – Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders."

Program Format




Who is this course for?

People that want learn how to uncover your customer needs to build products that fulfill and delight.


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team. you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint

Refund Policy

Try either membership plan risk-free for 14 days.


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