Section4: The Psychology of Engagement Sprint

(3 customer reviews)

Bestselling author and former Stanford Graduate School of Business lecturer Nir Eyal teaches you to drive deep, sustained engagement with your products by understanding how customers form, break, and maintain habits.

SKU: S4_EngagementPsychology Categories: , , Tag:

Who is this course for?

  • Product managers - build products that stimulate habit development by successfully anticipating and meeting needs.
  • Product designers - apply behavior design tactically to strengthen and simplify the customer experience.
  • Marketers - identify and leverage engaging product moments to build love and loyalty for their brand.

Course Syllabus

  • Learn the human psychology behind habits and how to make them your competitive advantage
  • Unlock how to tie customer internal triggers to behaviors
  • Identify barriers that prevent customers from using products and develop strategies to overcome those barriers
  • Generate ways to reward your customers for using your product
  • Debate the ethics of habit-forming products and how to ethically build products that feel irresistible
  • Master key metrics needed to evaluate and enhance your product’s stickiness
  • Translate product usage and retention to accelerated monetization

Enrollment Inclusions

Sprints are condensed, immediately applicable two- to three-week online courses taught by top business school professors and internationally recognized thought leaders.

On-demand insights

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Nir Eyal & Adam Alter

Scheduled Class Batches?


Program Format

Live Online Classes (With recorded sessions)


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Scholarship Programs


3 reviews for Section4: The Psychology of Engagement Sprint

  1. Ajay Nainani

    Nir is incredibly insightful and knowledgeable and would be a great partner to build a product with. He’s well-read, well-spoken, and knows how to ask the right questions to get you thinking about the right things. I’d highly recommend Nir to anyone interested in improving their product, building a new business, or starting from scratch!

  2. Michael Humphries

    Your workshop helped me to take a fresh look at our product and identify where we need to focus in the short term. It was exactly what I needed.

  3. Chris McCoy

    Nir is one of the sharpest minds I’ve come across in the Silicon Valley. He’s a true thought leader at the intersection of human behavior, social software design, and user acquisition.

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