Who is this course for?
- Product managers - build products that stimulate habit development by successfully anticipating and meeting needs.
- Product designers - apply behavior design tactically to strengthen and simplify the customer experience.
- Marketers - identify and leverage engaging product moments to build love and loyalty for their brand.
Course Syllabus
- Learn the human psychology behind habits and how to make them your competitive advantage
- Unlock how to tie customer internal triggers to behaviors
- Identify barriers that prevent customers from using products and develop strategies to overcome those barriers
- Generate ways to reward your customers for using your product
- Debate the ethics of habit-forming products and how to ethically build products that feel irresistible
- Master key metrics needed to evaluate and enhance your product’s stickiness
- Translate product usage and retention to accelerated monetization
Enrollment Inclusions
Sprints are condensed, immediately applicable two- to three-week online courses taught by top business school professors and internationally recognized thought leaders.
On-demand insights
Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.
Professional guidance
Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.
Incomparable community
Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.
Additional information
| Course Page | https://landing.section4.com/landing/product-psychology-sprint |
|---|---|
| Program Length | 1-2 hours per module over the 2-3 week period. |
| Instructors | Nir Eyal & Adam Alter |
| Scheduled Class Batches? | Yes |
| Program Format | Live Online Classes (With recorded sessions) |
| Pricing | 2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500 |
| Scholarship Programs | Available |
Ajay Nainani –
Nir is incredibly insightful and knowledgeable and would be a great partner to build a product with. He’s well-read, well-spoken, and knows how to ask the right questions to get you thinking about the right things. I’d highly recommend Nir to anyone interested in improving their product, building a new business, or starting from scratch!
Michael Humphries –
Your workshop helped me to take a fresh look at our product and identify where we need to focus in the short term. It was exactly what I needed.
Chris McCoy –
Nir is one of the sharpest minds I’ve come across in the Silicon Valley. He’s a true thought leader at the intersection of human behavior, social software design, and user acquisition.