Section 4: Increasing Customer Lifetime Value

Neil Hoyne is Chief Measurement Strategist at Google and the recent author of Converted: The Data-Driven Way to Win Customers’ Hearts. He’s been a witness to and participant in billion-dollar successes – and instructive failures – all in the pursuit of building indestructible customer relationships through digital media.
-Identify what makes a great customer
Learn how to target and acquire higher-value customers
Use customer lifetime value (CLV) to drive strategic growth

SKU: Section 4IncreasingCustomerLifetimeValue Categories: , , , Tags: , , ,

Additional information

Course Page

Program Length

3 Hour Workshop


Neil Hoyne

Cohort-Based Course?


Course Features

Several hours of live, intensive learning. Hands-on project to apply your knowledge. Energetic discussion with your cohort

Program Format




Who is this course for?

That wish to learn how to use customer lifetime value (CLV) to target and acquire customers who love you back


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500- $83 per month (billed annually)

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team.

Refund Policy

Try either membership plan risk-free for 14 days.


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