Section 4: The Product Positioning Sprint

April Dunford is the bestselling author of Obviously Awesome, the industry bible on product positioning. She is a positioning expert who has led teams at seven successful B2B tech startups and advised Fortune 500 companies on positioning their products for success
Choose a market category you can win
Define your ideal customer and what they care about
Figure out what makes your product exceptional to that customer

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Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Author April Dunford

Cohort-Based Course?


Course Features

"On-demand insights – Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere. Professional guidance – Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners. Incomparable community – Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow. Lifetime network – Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders."

Program Format




Who is this course for?

People that wish to learn how to determine what makes your product the best in the world and communicate that value to the right set of customers.


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500- $83 per month (billed annually)

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team.

Refund Policy

Try either membership plan risk-free for 14 days.


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