CXL: Transactional Data Analysis

Digital Marketers understand why marketing campaigns work, but have you ever wondered what truly fuels business success? Applying the lessons in this course will allow you to become an expert at understanding what is truly driving the success of your brand, from a customer standpoint. Armed with this information, the analyst teaches Professional employees why the brand is succeeding/failing, arming employees with the tactics necessary to grow the brand going forward.

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Additional information

Course Page

https://cxl.com/institute/online-course/transactional-data-analysis/

Program Length

2h 24min

Instructors

Kevin Hillstrom

Cohort-Based Course?

No

Syllabus

1 Data Structure 2 Rebuy Rates 3 New + Reactivated Buyers 4 Customer Spend 5 Forecasting 6 Marketing Channels 7 Welcome Programs 8 The Comp Segment Table 9 The “Class Of” Analysis 10 Promotions 11 Telling The Story

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format

Recorded

Prerequisites

None

Who is this course for?

You want to understand why you have made so many digital improvements to your brand and you haven’t seen corresponding sales increases. You want to become a C-Level Executive in the future by becoming more involved in business strategy. Figure out the best way to apply your digital marketing smarts to increase sales performance.

Pricing

$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.

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