CXL: Radical Differentiation

Challenge your mindset, engineer your radical differentiation — and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
Everyone explains that differentiation is business-critical, but no one, not even experts, explains how to actually do it. It’s like trying to draw an owl without knowing what it looks like.

This course will teach you to draw that owl. You will learn timeless principles of business, psychology, and marketing to make your own decisions without doubting yourself. You’re going to feel like every concept just “clicks” together — so you can put them into action.

Together, we will challenge your beliefs to grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.

SKU: CXLRadicaldifferentiation Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 44min


Louis Grenier

Cohort-Based Course?



1 Overview 2 Mindset 3 Your life’s strategy 4 Minimum Viable Market – Going beyond demographics 5 Minimum Viable Market – The laziest way to identify it 6 Minimum Viable Market – committing to ONE portion of the market 7 The Monster – mobilizing people without being sleazy 8 Radical differentiation – becoming the *only* 9 Radical differentiation – achieving congruence 10 Message – how to tell a story that your market gets and remembers 11 The Jolt – making your market notice you without being sleazy 12 The Jolt – Become famous

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

Marketing Professionals


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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