CXL: Promotional Events For Ecommerce

In this course, you’ll learn everything you need to know to plan and execute the promotions that drive your brand’s promotions, from the big picture foundation of your year-long marketing calendar to the nitty gritty of how to get the most out of your email list every time.

Understand “4 Peaks Theory” and how to build four key revenue peaks into your yearlong marketing calendar.
Know how to build your promotional offers to drive both average order value AND conversion rate at the same time without sacrificing margin.
Maximize the value of your “owned” audiences by using promotions to build your email & SMS lists, and then capitalize on those lists when the moment comes.
Understand the ideal strategy for using paid traffic to drive volume and profit when you run your promotion.

SKU: CXLPromotionaleventsforecommerce Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 05min


Andrew Faris

Cohort-Based Course?



1 The calendar: the big picture strategy for your promotions 2 The offer: the engine of an effective promotion 3 The ads: maximizing impact with paid promotion 4 The emails and texts: your main source of profit 5 The execution: mobilizing your team for your promotion

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You can’t figure out how to generate revenue from your existing customers. Your brand experiences less than four large, short-term revenue spikes per year. You are running sales or launching new products but feel like they just aren’t resonating with your customers as well as they could.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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