CXL: Optimizing Your Marketing Tech Stack

Make all your marketing tools play together to make more money
Get a unified view of your customer journey, and track full ROI of your marketing. Learn to evaluate, eliminate, and integrate the tools that will drive growth for your business.
“With the right set of tools, you can finally get the marketing results you’re aiming for
What’s a marketing tech stack?

Marketing tech enables you to piece together different useful tools to track the full customer journey while measuring the ROI of your marketing efforts.

Your “martech” stack might include marketing automation software, tools for analytics and data piping, a CRM, support and live chat systems, community forums, prospecting tools, and more.”

SKU: CXLOptimizingyourmarketingtechstack Categories: , Tags: ,

Additional information

Course Page

Program Length

8h 30min


Dan McGaw

Cohort-Based Course?



1 What is a Martech Stack and how does it solve my marketing problems? 2 Choose the right tools for your stack 3 Integrating the stack 4 Building your stack taxonomy 5 Data driven analytics 6 Capture emails and generate more leads 7 Automating your marketing 8 Relationship management with CRMs

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



A general understanding of marketing automation. Basic reporting skills using Google Analytics. A basic understanding of how to integrate tools. Some technical know-how and Zapier experience.

Who is this course for?

You’ve explored some marketing tools, but haven’t decided which will yield the best value You’ve begun to collect data from various tools, but need to fit all the pieces together You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-how (or Zapier experience)


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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