Additional information
| Course Page | https://cxl.com/institute/online-course/marketing-management/ |
|---|---|
| Program Length | 1h 50min |
| Instructors | Kristen Craft |
| Cohort-Based Course? | No |
| Syllabus | 1 How to know if management is right for you 2 Defining your marketing strategy 3 Team building 4 Onboarding and setting expectations 5 Setting and reaching objectives 6 One-on-ones 7 Team motivation 8 Managing conflict 9 Running and tracking marketing campaigns 10 Growing the people on your team 11 Managing your long-term career 12 Building your personal brand |
| Course Features | Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. |
| Program Format | Recorded |
| Prerequisites | Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future. If you have the skills and attributes described below, this course is a good fit for you: You’re a people person (or aspire to be one) You’ve spent at least 1-2 years on a marketing team, seeing how goals are set and campaigns are run You’ve managed someone else’s work at least once, either officially, or in the capacity of a project lead, helping others stay on track |
| Who is this course for? | enjoy hiring and leading others and need strategies to get there dream of becoming a CMO or building a large team and want proactive steps for getting there enjoy running an organized, “tight ship” and would benefit from frameworks to support you |
| Pricing | $173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable |
| Financing Options | Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable |
| Refund Policy | All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life. |
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