CXL: Marketing Management

How to build and run a high-performance marketing team.
Course overview
In marketing, building a team is critical to advancing your goals, as well as your career as a manager. But most marketers don’t get specific guidance on how to hire, motivate others, or resolve conflicts.

Nor are most of us marketers taught how to gather and share the proper data that leads to a promotion.

This course will teach you how to build a team, set actionable goals, and manage your career path so you can position yourself for a C-level role.

SKU: CXLMarketingmanagement Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 50min


Kristen Craft

Cohort-Based Course?



1 How to know if management is right for you 2 Defining your marketing strategy 3 Team building 4 Onboarding and setting expectations 5 Setting and reaching objectives 6 One-on-ones 7 Team motivation 8 Managing conflict 9 Running and tracking marketing campaigns 10 Growing the people on your team 11 Managing your long-term career 12 Building your personal brand

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future. If you have the skills and attributes described below, this course is a good fit for you: You’re a people person (or aspire to be one) You’ve spent at least 1-2 years on a marketing team, seeing how goals are set and campaigns are run You’ve managed someone else’s work at least once, either officially, or in the capacity of a project lead, helping others stay on track

Who is this course for?

enjoy hiring and leading others and need strategies to get there dream of becoming a CMO or building a large team and want proactive steps for getting there enjoy running an organized, “tight ship” and would benefit from frameworks to support you


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


There are no reviews yet.

Be the first to review “CXL: Marketing Management”

Your email address will not be published. Required fields are marked *