1 Understanding the landing page experience 2 Fast vs slow thinking and cognitive biases 3 Intro to brain chemicals – Dopamine and Cortisol 4 Wireframing and Information Hierarchy 5 Quantitative LPO research using Google Analytics 6 Qualitative LPO research – part 1 7 Qualitative LPO research – part 2 8 Landing page copywriting part 1 – How to write copy for landing pages 9 Landing page copywriting part 2 – The 5 most important landing page copy elements 10 Landing page design part 1 – the 6 most important design elements 11 Landing page design part 2 – Visual Hierarchy, the 6 most important aspects 12 Landing page design part 3 – form design 13 Putting it all together – How to audit landing pages and build an optimization strategy
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
This course is beneficial for anyone wanting to learn more about landing page optimization. Prior experience with landing pages, Google Analytics and a basic understanding of user research are an advantage.
|Who is this course for?||
You’d like a more structured and strategic approach to LPO that is based on research, data and user psychology. You want to be more confident when your client or boss asks you to increase the performance of important landing pages. You are tired of basing your optimization efforts on random ideas and not getting satisfying results.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.