Section 1 – “Clean Data” Google Analytics has a story to tell you, but “dirty data” can make reading that story harder than it needs to be. In this section, you’ll leave knowing: What to do when the user completes an action on an entirely different domain How to tell the difference between your team your actual users How to minimize “spam” in your data Section 2 – “Finding Answers” Google Analytics can answer some key questions, but only if you know how to get to those answers. After this section, you’ll have: The ability to measure step-by-step in the customer journey funnel A solid framework of how to use segments (and create your own) The knowledge required to create any custom report you need Section 3 – “Tips & Tricks” This is where the real magic of Google Analytics comes alive! In this section, you’ll cover the various skills you’ll need to unlock your analysis, including: Creating dashboards and other “shortcut” reports Customizing your marketing channels Understanding attribution in a multi-touch world Using Automation to Exporting Google Analytics Data By the time you’ve completed this course, you’ll have taken your Google Analytics skills to the next level so you’re better able to find the answers you need, when you need them, in a format that makes sense and clearly communicates your “data story”.
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You should be using Google Analytics weekly for at least a few months, or else be familiar with another Analytics platform like Adobe. You can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases! (That’s not necessarily a bad thing) In Google Analytics you should know: How to track events How to configure goals What a dimension and a segment is Not required, but bonus: Other marketing theory and platform knowledge Google Tag Manager knowledge You’re probably overqualified if you: Already can easily explain differences in custom dimension scopings Know every work-around to sampling Could easily go into Google Analytics and deliver business recommendations in 5 minutes
|Who is this course for?||
You already understand the basics of Google Analytics. You want to better measure your visitors, content performance and user experience. You want to spend your advertising budget more effectively. You want to build smarter, more useful reports and dashboards. You want to really understand enhanced ecommerce. Custom dimensions, custom metrics and calculated metrics sound like fun to you. You want to learn how to get more out of this powerful analytics tool.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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