1 The ecommerce growth formula: a framework 2 Customer lifetime value and customer acquisition cost 3 Capital and cash conversion cycle 4 Finding your ideal CLV/CAC Ratio 5 Shopping behavior analysis 6 UTM naming convention best practices 7 Attribution & multi-channel analysis 8 Making data-driven decisions in your company 9 Bonus chapter: Differentiation
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
|Who is this course for?||
You can no longer rely on the Facebook algorithm to do the heavy lifting of your data. You want to set smart targets that maximize profitability while ensuring a positive cash flow. You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.
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