CXL: Ecommerce Data And Metrics

This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

Learn exactly what data matters and how it can help your brand make more money.
Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
Find out how to discover why your customer’s actions in a behavioral segment.
Develop a self-serve segmentation funnel.
Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

SKU: CXLEcommercedataandmetrics Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 00min


Maximilian Rast

Cohort-Based Course?



1 The ecommerce growth formula: a framework 2 Customer lifetime value and customer acquisition cost 3 Capital and cash conversion cycle 4 Finding your ideal CLV/CAC Ratio 5 Shopping behavior analysis 6 UTM naming convention best practices 7 Attribution & multi-channel analysis 8 Making data-driven decisions in your company 9 Bonus chapter: Differentiation

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You can no longer rely on the Facebook algorithm to do the heavy lifting of your data. You want to set smart targets that maximize profitability while ensuring a positive cash flow. You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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