Thanks to online courses, it’s never been easier to level up your skills in any field, including digital advertising. But, with the plethora of learning options available, how do you get the most bang for your buck?
Fortunately, we’ve done some of the legwork so you can hit the ground running.
Whether you’re a beginner trying to get your bearings or a seasoned professional looking to develop specific skills, we’ve rounded up some of the best online courses to learn Digital Advertising.
Top 8 Online Courses For Digital Advertising
Online courses aren’t without their challenges (low completion rates and poor real-world applicability, anyone?), which is why we put a lot of thought into our top picks. To set you up for success, we considered several factors, including:
- Ease of access and flexibility
- Industry-recognized certifications from reputable institutions
- Structured multidisciplinary approaches covering the essentials of digital advertising
- The opportunity to apply theoretical and practical knowledge on the job or through projects
- Hands-on experience with platforms and technology used in the field
- Dedicated communities and networking opportunities
- Possible employment assistance
Now, let’s dive in.
Google’s Digital Marketing And E-Commerce Professional Certificate
Duration: Self-paced
Price: $39 per month (Financial aid available)
Certification: Yes
Google’s Digital Marketing E-commerce Professional Certificate offered by Coursera gives you in-demand skills to take your career to the next level. Taught by experts at Google, the professional certificate course will take you through:
- Display advertising
- SEO
- Analytics
- E-commerce
- Social Media Marketing
- Email Marketing
Meta’s Blueprint Digital Marketing Associate Course
Duration: Self-paced
Price: Free
Certification: Optional at $150
Mastering Facebook and Instagram advertising through Meta’s Blueprint Digital Marketing Associate Course will give any digital advertiser an edge. To prepare for the challenging 90-minute certification exam, you’ll work through a study guide and 5 sections, namely:
- The value of Meta
- Establishing platform presence
- Advertising fundamentals
- Creating and managing ads
- Reporting
HubSpot Digital Advertising Training Course
Duration: Self-paced
Price: Free
Certification: Yes
HubSpot understands that digital advertisers need diverse skills to thrive. That’s why their 3-hour Digital Advertising Certification Course is so comprehensive. Whether you’re a beginner, a professional, or a decision-maker, here’s what you can learn in just 10 lessons:
- Advertising strategies
- Journey-based advertising
- Bidding and targeting strategies
- Paid search
- Social media advertising
- Reporting
Google’s Skillshop Google Ads Certifications
Duration: Self-paced
Price: Free
Certification: Yes
With Google Ads certifications, you’ll gain the skills to create effective Google Ad campaigns. Through 6 certifications delivered over a total of 25 hours, you’ll learn all there is to know about:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Apps
- Google Ads Measurement
Google’s Skillshop Google Analytics 4 Certification
Duration: Self-paced
Price: Free
Certification: Yes
To reliably measure and optimize your ad campaigns, Google Analytics 4 is crucial. Through 4 hours of interactive video lessons, you’ll prepare for the 75-minute certification exam and learn all there is to know about:
- Navigating GA4
- Using GA4 to meet business objectives
- Measuring your marketing with GA4
- Customizing analytics for your business needs
CXL’s Brand Marketing Mini-Degree
Duration: 3 months (depending on weekly commitment)
Price: $990
Certification: Yes
In a fiercely competitive digital landscape, an iconic brand is no longer a nice to have—it’s a need. Powerful branding is what cuts through the noise and gives a business an edge over its competitors.
Taught by the top 1% of brand marketers, CXL’s Brand Marketing mini degree imparts the expertise to take any brand to the next level. You’ll go at your own pace to complete 6 cumulative tracks presented by 19 expert practitioners. Through a combination of live and on-demand video lessons, you’ll:
- Learn how to craft a positioning story
- Apply a brand tracking system to measure brand awareness, engagement, and ROI
- Master how to nurture your audience and create brand advocates
- Craft a multi-platform content strategy
- Ace product messaging
- Create a differentiated brand
- Develop a plan to connect with customers after the purchase stage
During the course, you’ll have access to a rich library of marketing resources and real-time peer support. Plus, CXL’s community lets you network with some of the world’s best marketers and companies to get noticed, hired, or endorsed. If you’re looking for a long-term solution to ramp up your marketing expertise, CXL offers a subscription at $289 billed monthly or $1499 billed annually, which gives you access to all (90+) courses, mini degrees, and premium support.
Section4’s Marketing Strategist Certificate Program
Duration: 1.5 months
Price: $83 per month (billed annually)
Certification: Yes
If you want to create and sustain demand in an increasingly competitive landscape, look no further than Section4’s Marketing Strategist Certificate Program. Taught by professionals from companies like Google, this hands-on certification program is designed to supercharge your strategic ability.
Through a combination of live and on-demand lessons, you’ll learn:
- Brand strategy
- Product positioning
- Consumer behavior
- Customer acquisition
- Growth marketing
With projects to apply what you learn and feedback on your work, you’ll gain the skills to make an immediate impact. You also have the option of compiling all your projects into a pre-designed portfolio.
A Section4 membership also grants you access to other courses, so you can upskill in other business areas as well.
Simplilearn’s Digital Marketing Specialist Course
Duration: Self-paced (12 months access)
Price: $1 649
Certification: Yes
Combining top Digital Marketing Certifications from Meta, Google, Hootsuite, and HubSpot, Simplilearn’s Digital Marketing Specialist Course is a powerhouse. With expert instruction, live projects, mentoring, and top-notch e-learning content, you’re well on your way to gaining valuable digital marketing skills. Here’s what you’ll learn:
- SEO, PPC, Social Media Marketing, Content Marketing, Web analytics, and more
- How to plan, manage, and execute multi-channel marketing campaigns
- How digital marketing disciplines work synergistically
Conclusion
The right online courses can unlock the skills you need to crush your goals. To get the most out of your online learning journey, hold yourself accountable and practice good time management. More importantly, you’ll lose what you don’t apply, so get out there and put all your new skills to work!
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