There are numerous platforms that professionals use to meet their branding, marketing, and sales goals. One such popular platform is HubSpot, which offers tools for inbound marketing, customer service, and sales, as well as several certification programs. You need to be familiar with HubSpot to become a marketing expert, especially since the industry has become increasingly competitive in recent years.
Gaining expertise in the ever-evolving marketing space can be challenging, but with the numerous courses available online, it is possible to build the repertoire of skills needed to master HubSpot and become a marketing expert. Here are a few online courses that should help you make the most of the platform.
Inbound Marketing Certification – HubSpot Academy
Inbound marketing focuses on using content to leverage a brand’s reach and engagement online. According to a report by HubSpot, over 75 percent of marketers see inbound marketing as the most effective way to engage their audience—and one of the best ways to learn this is by enrolling in HubSpot Academy’s Inbound Marketing Certification.
HubSpot Academy’s Inbound Marketing Certification is designed to teach you everything you need to know about inbound marketing, from the basics to the more advanced concepts. There are a total of 14 lessons in the course, which are broken down into four modules. Each module contains a number of lessons and a quiz at the end to test your knowledge.
This certification is free and can be completed entirely online. It’s also regularly updated, ensuring that the information is always up-to-date.
Course Structure: 7 Lessons (Self-Paced)
Duration: 5 Hours
Google Digital Marketing Courses – Google Digital Garage
As the world of marketing evolves, so too does the landscape of marketing education. It can be difficult to keep up with the latest changes and find the most relevant and useful information when you are trying to learn about digital marketing.
One of the best places to get educated on inbound marketing is Google Digital Garage’s Google Digital Marketing Courses Certification. This certification is designed to teach you everything you need to know about digital marketing, from the basics to the more advanced concepts. It’s also free and updated regularly, making it a great choice for learning digital marketing online.
Course Structure: 26 Modules (Self-Paced)
Duration: 40 Hours
Email Marketing – The Mailchimp Email Academy
Email marketing is one of the most popular marketing channels. It’s also one of the most profitable, with ROAS going as high as $36 on every dollar spent. With these numbers, it’s not surprising that more and more companies are investing in email marketing.
There are numerous online courses available for email marketing. The Mailchimp Email Academy is the best for learning email marketing online because it is free, updated regularly, and covers a wide range of topics. This self-paced course is designed to teach you everything you need to know about email marketing, from the basics to the more advanced concepts.
There are a total of 12 lessons in the course, which are broken down into four modules. Each module contains several lessons and a quiz at the end to test your knowledge.
Course Structure: 12 Lessons (Self-Paced)
Duration: 2 weeks
Fees: Free with Mailchimp Membership
Search Engine Optimization (SEO) Specialization – Coursera
Are you looking for an SEO certification that will teach you the latest techniques and best practices? Look no further than the Search Engine Optimization (SEO) Specialization course by Coursera. This course is taught by world-renowned experts in the field of SEO and is the perfect way to learn everything you need to know to be a successful SEO specialist.
Not only will you learn about the latest trends and practices in SEO, but you will also get hands-on experience with real-world projects. By the end of the course, you will be able to confidently optimize websites for search engines and drive traffic to your clients’ sites.
The course is structured to suit everyone and has credibility, helping you build a successful career as an SEO expert. If you are serious about becoming an being an SEO specialist and wish to learn from the pros, then the Search Engine Optimization (SEO) Specialization course by Coursera is the perfect choice for you.
Course Structure: Self-Paced
Duration: 3-6 Months
Course Link: https://in.coursera.org/specializations/seo
CMS for Developers Certification Course – HubSpot Academy
Image Source: https://unsplash.com/photos/3WNi-5s4LVg
HubSpot has some of the best marketing automation courses that cater to people with varying levels of experience and industry backgrounds. Their CMS course, which is aimed at developers, is one marketing automation course you need to study to become a HubSpot expert. The course delves into the details of building and maintaining a CMS system for developers and teaches the users to handle a wide variety of online assets for maximum effectiveness. At the end of this course, you should be able to boost your productivity and streamline various marketing processes.
This self-paced course would take a user over three and a half hours to finish. For ease of understanding, the course is divided into seven lessons containing 33 videos. At the end of the course, the user has to clear three quizzes to obtain a certificate. The course is very well organized and easy to follow, and includes plenty of practical exercises and real-world examples.
Course Structure: 7 Lessons (Self-Paced)
Duration: 3.5 hours
Online marketing is an ever-evolving space, and marketers need to constantly upskill themselves to stay relevant. HubSpot is one of the most sought-after platforms for the wide variety of marketing solutions they offer in this space. If you are trying to become a HubSpot expert, we hope this article helped you identify the courses you should study to reach your goal. Keep in mind that the courses listed above are just a handful from a vast selection of options, and you will still need to constantly learn, upskill, and follow industry leaders to know the current trends.
Are there other marketing online courses that you recommend? Tell us about them in a comment below!