CXL: Retention And Customer Lifetime Value

This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.

Learn how to develop a behavior marketing plan that takes a more targeted approach to how you communicate with different customers.
Clearly understand why segmenting your customers is important, how to segment your customers and why this is a critical component to increasing retention.
Understand how to utilize customer data to build better audiences to utilize in paid search campaigns.