Who is this course for?
Marketers leading teams within or across brand marketing, product marketing, and growth marketing.
Week 1: Brand Marketing
Learn how to build the foundation of your brand marketing strategy. From brand identity to governance and distribution, you'll explore the brand marketing wheel.
Week 2: Product Marketing
Deepen your understanding of the four phases of product marketing. We'll cover market analysis, merchandising, go-to-market, and post launch.
Week 3: Growth Marketing
Growth marketing powers growth loops. We'll dive into channel strategy, channel prioritization, metrics, and measurement.
Class FOUR: Content is the key
The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.
Week 4: Executing your cross-domain strategy
How do you execute across brand, product, and growth marketing? Learn how to build an investment thesis and identify when to re-evaluate your strategy.
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Marketing Strategy and access to the content and community of all programs is included.
Cohort Based Programs
- 4 or 6 weeks, part-time, virtual, and intense
- Built and led by executives
- Application focused
- Live case studies with a cohort of peers
- Access content from all programs
- Step-by-step projects to help you execute
- Content releases, events, and updates
- Connect with peers solving similar problems
6 week: 8-10 hours a week
Stephanie Kwok, Mark Fiske, Brittany Bingham
|Scheduled Class Batches?||
Live & Recorded Online Classes
|Techinical or Skill Pre-requisites||
To join this program you need to be a Reforge Member. Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
$1,995 per year
|Related Job Positions||
Experienced product management, marketing, engineering, and other tech professionals.