Who is this course for?
Marketers leading teams within or across brand marketing, product marketing, and growth marketing.
Course Syllabus
Week 1: Brand Marketing
Learn how to build the foundation of your brand marketing strategy. From brand identity to governance and distribution, you'll explore the brand marketing wheel.
Week 2: Product Marketing
Deepen your understanding of the four phases of product marketing. We'll cover market analysis, merchandising, go-to-market, and post launch.
Week 3: Growth Marketing
Growth marketing powers growth loops. We'll dive into channel strategy, channel prioritization, metrics, and measurement.
Class FOUR: Content is the key
The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.
Week 4: Executing your cross-domain strategy
How do you execute across brand, product, and growth marketing? Learn how to build an investment thesis and identify when to re-evaluate your strategy.
Enrollment Inclusions
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Marketing Strategy and access to the content and community of all programs is included.
Cohort Based Programs
- 4 or 6 weeks, part-time, virtual, and intense
- Built and led by executives
- Application focused
- Live case studies with a cohort of peers
On-Demand
- Access content from all programs
- Step-by-step projects to help you execute
- Content releases, events, and updates
- Connect with peers solving similar problems
Additional information
| Course Page | |
|---|---|
| Program Length | 6 week: 8-10 hours a week |
| Instructors | Stephanie Kwok, Mark Fiske, Brittany Bingham |
| Scheduled Class Batches? | Yes |
| Program Format | Live & Recorded Online Classes |
| Techinical or Skill Pre-requisites | To join this program you need to be a Reforge Member. Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn. |
| Pricing | $1,995 per year |
| Related Job Positions | Experienced product management, marketing, engineering, and other tech professionals. |
Tecassiano –
Content is dense and complete. Sometimes I would take back some parts of the lesson to really make sure I was following the rationale.
The community and guests are awesome. They share great use cases and I reached out to some of them to talk about specific points and always learned something new.
Apark029 –
Content was meaningful and had an immediate impact. Discussions were pretty good as well, though I spent less time in the breakout sessions… worked through a lot of exercises week over week with others in my org. Be prepared to spend more time per week than they mention if you’re really sinking your teeth in.
Maxim Tereschenko –
“The first plus that I would highlight is the perfect structure of the content and its organization. Everything is served without “water”, without bullshit, clearly and to the point. The practical aspect of knowledge is visible, it is clear that everything was created by practitioners for practitioners.
The second is the level of speakers and students. In terms of roles, positions, questions asked – you understand that this is top and there is nowhere too much higher. It is a good place to touch the heights of global product management knowledge.
The third is socialization. There are many options for how and where you can meet and chat with colleagues from top companies around the world. Do not expect a magic pill and effect from the program. Ahead is a long and difficult work on the application of the knowledge gained in the company and their comprehension, meditations to change your thinking and beliefs.”