Section 4: The Product Principles Sprint- Make Things People Want To Buy

Adam Alter is a professor of marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. He’s the bestselling author of two books: Irresistible and Drunk Tank Pink. Learn what distinguishes winning products from failed ones. Tap into customer psychology to design better products. Inject your products with higher perceived value.

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Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Adam Alter

Cohort-Based Course?


Course Features

On-demand insights – Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere. Professional guidance – Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners. Incomparable community – Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow. Lifetime network – Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Program Format




Who is this course for?

People that wish to learn the strategy behind sticky, memorable, and winning products to help you build your own


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team. you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint

Refund Policy

Try either membership plan risk-free for 14 days.


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