Section 4: The Viral Growth Sprint

Marcus Collins is the head of planning at the award-winning agency Wieden+Kennedy in New York and clinical marketing professor at the University of Michigan’s Ross School of Business. He has advised organizations including Budweiser, McDonald’s, Target, Amazon, and Peloton. Oh, and prior to his tenure in advertising, he ran digital strategy for Beyoncé (NBD).
Jonah Berger is an award-winning marketing professor and international bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on how behaviors catch on, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation
Build shareability into your content and campaigns
Make your products identifiable so they catch on more easily
Show your product’s practical value in a fun way

SKU: Section 4TheViralGrowthSprint Categories: , Tags: ,

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Prof. Marcus Collins and author Jonah Berger

Cohort-Based Course?


Course Features

"On-demand insights – Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere. Professional guidance – Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners. Incomparable community – Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow. Lifetime network – Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders."

Program Format




Who is this course for?

People that wish to learn how to create products, campaigns, and content that people can’t resist sharing.


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500- $83 per month (billed annually)

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team.

Refund Policy

Try either membership plan risk-free for 14 days.


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