Section 4: The Psychology Of Engagement Sprint – Building Habit-Forming Products

Bestselling author and Stanford Graduate School of Business lecturer Nir Eyal teaches you to drive deep, sustained engagement with your products by understanding how customers form, break, and maintain habits.
Learn the human psychology behind habits and how to make them your competitive advantage
Unlock how to tie customer internal triggers to behaviors
Identify barriers that prevent customers from using products and develop strategies to overcome those barriers
Generate ways to reward your customers for using your product
Debate the ethics of habit-forming products and how to ethically build products that feel irresistible
Master key metrics needed to evaluate and enhance your product’s stickiness
Translate product usage and retention to accelerated monetization

SKU: Section 4ThePsychologyofEngagementSprintBuildingHabitFormingProducts Categories: , , Tags: , ,

Additional information

Course Page

Program Length

1-2 hours per module over the 2-3 week period.


Nir Eyal & Adam Alter

Cohort-Based Course?



None Posted

Course Features

On-demand insights – Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere. Professional guidance – Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners. Incomparable community – Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow. Lifetime network – Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Program Format




Who is this course for?

Product managers who want to build products that stimulate habit development by successfully anticipating and meeting needs Product designers seeking to apply behavior design tactically to strengthen and simplify the customer experience Marketers looking to identify and leverage engaging product moments to build love and loyalty for their brand"


2-week sprint plus Section4 Membership — $995, Additional sprints at a discounted rate of $500

Financing Options

Section4 membership may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team. you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint

Refund Policy

Try either membership plan risk-free for 14 days.


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