1 Why everyone should be doing more user research 2 How different research techniques will help you answer different questions 3 Listening to what people say 4 Watching what people do 5 How to conduct research with the right people 6 How to synthesize your research 7 Creating memorable, useful research deliverables
Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
This course is appropriate for any skill level and anyone who is looking to make smarter decisions, has an interest in user research and a willingness to learn. This course gives you a thorough, rigorous introduction on how to practically incorporate user research into your work — even if research is not your full-time job.
|Who is this course for?||
You want to build a product that is easier to market and sell. You know that understanding your audience leads to better results. You’re a data-driven leader who never settles for “good enough” in what you build. You’re willing to iterate to excellence. You want to unlock the goldmine of insight that lies within the minds of your users.
$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable
Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.