CXL: Unit Economics For Ecommerce

Unit economics is a simple yet powerful tool that attempts to simplify all this complexity by measuring the profitability on a per-unit basis, allowing you to understand better the health, success, and long-term sustainability of your business. You will learn to:

Clearly explain what unit economics is, how it is calculated within the context of your business, and the purpose it holds within the broader growth strategy process.
Understand the interconnectivity of how pricing, margin, future purchase behavior, and invested capital affect each other when assessing performance and strategic decision making
Develop actionable questions to ask and steps to take towards understanding, measuring, and analyzing the health of your business.

SKU: CXLUniteconomicsforecommerce Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 00min


Jeffrey Bantam

Cohort-Based Course?



1 Introduction to unit economics 2 How is the unit economic value calculated? 3 Introducing primary component #1: pricing 4 Introducing primary component #2: margin 5 Introducing primary component #3: future purchase behavior 6 Introducing primary component #4: invested capital 7 Improving primary component #1: pricing 8 Improving primary component #2: margin 9 Improving primary component #3: future purchase behavior 10 Improving primary component #4: invested capital 11 Example #1: rising CAC (customer acquisition cost) 12 Example #2: not enough LTV (customer lifetime value) 13 Closing

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You want to understand the WHY behind the WHAT regarding strategic decision-making, capital allocation, and operational efficiency. You want to TAKE CHARGE in meetings that involve finance executives or outside investors and speak in the strategic language they live and breathe. You simply want to level up your understanding of 1) how a company’s finances bind all growth departments together, 2) how strategic decisions can impact a company’s ability to grow and make money, and 3) how to make efficient and profitable growth decisions when allocating capital across channels


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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