1 Introduction to unit economics 2 How is the unit economic value calculated? 3 Introducing primary component #1: pricing 4 Introducing primary component #2: margin 5 Introducing primary component #3: future purchase behavior 6 Introducing primary component #4: invested capital 7 Improving primary component #1: pricing 8 Improving primary component #2: margin 9 Improving primary component #3: future purchase behavior 10 Improving primary component #4: invested capital 11 Example #1: rising CAC (customer acquisition cost) 12 Example #2: not enough LTV (customer lifetime value) 13 Closing
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You want to understand the WHY behind the WHAT regarding strategic decision-making, capital allocation, and operational efficiency. You want to TAKE CHARGE in meetings that involve finance executives or outside investors and speak in the strategic language they live and breathe. You simply want to level up your understanding of 1) how a company’s finances bind all growth departments together, 2) how strategic decisions can impact a company’s ability to grow and make money, and 3) how to make efficient and profitable growth decisions when allocating capital across channels
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