Additional information
| Course Page | https://cxl.com/institute/online-course/unit-economics-for-ecommerce/ |
|---|---|
| Program Length | 2h 00min |
| Instructors | Jeffrey Bantam |
| Cohort-Based Course? | No |
| Syllabus | 1 Introduction to unit economics 2 How is the unit economic value calculated? 3 Introducing primary component #1: pricing 4 Introducing primary component #2: margin 5 Introducing primary component #3: future purchase behavior 6 Introducing primary component #4: invested capital 7 Improving primary component #1: pricing 8 Improving primary component #2: margin 9 Improving primary component #3: future purchase behavior 10 Improving primary component #4: invested capital 11 Example #1: rising CAC (customer acquisition cost) 12 Example #2: not enough LTV (customer lifetime value) 13 Closing |
| Course Features | Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. |
| Program Format | Recorded |
| Prerequisites | None |
| Who is this course for? | You want to understand the WHY behind the WHAT regarding strategic decision-making, capital allocation, and operational efficiency. You want to TAKE CHARGE in meetings that involve finance executives or outside investors and speak in the strategic language they live and breathe. You simply want to level up your understanding of 1) how a company’s finances bind all growth departments together, 2) how strategic decisions can impact a company’s ability to grow and make money, and 3) how to make efficient and profitable growth decisions when allocating capital across channels |
| Pricing | $173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable |
| Financing Options | Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable |
| Refund Policy | All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life. |
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