CXL: Storytelling

A distinctive brand story helps define and successfully communicate unique personal and business attributes.

Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

SKU: CXLStorytelling Categories: , Tags: ,

Additional information

Course Page

https://cxl.com/institute/online-course/storytelling/

Program Length

1h 16min

Instructors

Miri Rodriguez

Cohort-Based Course?

No

Syllabus

1 What is—and what is not—storytelling 2 Introduction to Design Thinking for storytelling 3 Step one: Empathize 4 Step two: Defining 5 Step three: Ideating 6 Step four: Prototype 7 Step five: Test

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format

Recorded

Prerequisites

None

Who is this course for?

Marketing Professionals

Pricing

$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.

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