CXL: Sales Copywriting & Product Messaging

Stop letting amateur copy wipe out your conversions.
Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?
You’re not alone.

As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.

But knowing this doesn’t make writing them any easier.

Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-near impossible.

SKU: CXLSalescopywritingproductmessaging Categories: , Tags: ,

Additional information

Course Page

https://cxl.com/institute/online-course/product-messaging/

Program Length

5h 16min

Instructors

Momoko Price

Cohort-Based Course?

No

Syllabus

1 How to Conduct a Copy “Teardown” 2 Introduction to Message-Mining 3 Mining Messages From Your Customers 4 Crafting Effective Unique Value Propositions 5 Message Hierarchies 6 Writing the First Draft 7 Editing & Punching Up Your Copy 8 Conversion-Focused Formatting & Layout 9 Petdoors.com Home Page Performance

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format

Recorded

Prerequisites

None

Who is this course for?

You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks) You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks) Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again

Pricing

$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.

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