Additional information
| Course Page | |
|---|---|
| Program Length | 48min |
| Instructors | David Green |
| Cohort-Based Course? | No |
| Syllabus | 1 Customer lifetime value – a brief overview 2 Understanding the shortcomings of CLV 3 How segments & cohorts help with retention 4 Analyzing segments for patterns 5 Creating behavior marketing plans (BMPs) 6 Expanding to find new customers 7 Summary & takeaways |
| Course Features | Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed. |
| Program Format | Recorded |
| Prerequisites | None |
| Who is this course for? | You want to learn about customer segmentation and how it can help create better retention strategies. You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers. You are looking for ways to build better lookalike audiences to target new potential customers. |
| Pricing | $173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable |
| Financing Options | Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable |
| Refund Policy | All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life. |
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