1 Customer lifetime value – a brief overview 2 Understanding the shortcomings of CLV 3 How segments & cohorts help with retention 4 Analyzing segments for patterns 5 Creating behavior marketing plans (BMPs) 6 Expanding to find new customers 7 Summary & takeaways
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|Who is this course for?||
You want to learn about customer segmentation and how it can help create better retention strategies. You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers. You are looking for ways to build better lookalike audiences to target new potential customers.
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Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable
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