CXL: Retention And Customer Lifetime Value

This course will outline customer lifetime value strengths and shortcomings and how to utilize customer segmentation to create more targeted retention marketing plans.

Learn how to develop a behavior marketing plan that takes a more targeted approach to how you communicate with different customers.
Clearly understand why segmenting your customers is important, how to segment your customers and why this is a critical component to increasing retention.
Understand how to utilize customer data to build better audiences to utilize in paid search campaigns.

SKU: CXLRetentionandCustomerLifetimeValue Categories: , Tags: ,

Additional information

Course Page

Program Length



David Green

Cohort-Based Course?



1 Customer lifetime value – a brief overview 2 Understanding the shortcomings of CLV 3 How segments & cohorts help with retention 4 Analyzing segments for patterns 5 Creating behavior marketing plans (BMPs) 6 Expanding to find new customers 7 Summary & takeaways

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You want to learn about customer segmentation and how it can help create better retention strategies. You are looking for practical tools that can be used to create marketing plans that identify and help you keep your best customers. You are looking for ways to build better lookalike audiences to target new potential customers.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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