CXL: Positioning

It’s easy to dominate your market when you’re the only one in it. Discover the framework to become a Market of One.
Your positioning will determine if you sink or swim
In a crowded market, only companies that get their positioning right will remain afloat.

Without excellent positioning, you face…

competitors who force your prices down,
being perceived as a commodity, a me-too or also-ran,
long sales cycles and price-resistant customers who struggle to grasp your full value,
the risk of becoming irrelevant as the market leader pushes you out of the arena.

SKU: CXLPositioning Categories: , Tags: ,

Additional information

Course Page

Program Length

1h 17min


Brendan Dell

Cohort-Based Course?



1 The 8 Elements of Your Positioning Story 2 How to Identify Your Best Customers 3 How to Mine Your Best Customers for Effective Positioning 4 How to Identify Your Demand Type 5 How to Identify a Compelling Change, Stakes & Villain 6 How to Craft an Effective Promised Land & ID Your Superpowers, and Harvest Compelling Proof 7 How to Create a Memorable Simple Promise 8 How to Test Your Positioning Story and Roll It Out to Dominate Your Market

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format



This course is ideal for those who have a baseline understanding of their market dynamics.

Who is this course for?

Work in software or technology and want to know how leaders differentiate products in the modern world. Want to develop a more cohesive team culture that rallies around a mission and story. Want to differentiate a product in a red ocean, driving bigger deals, less price resistance, more inbound leads, and higher conversion rates on every promotion you launch.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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