CXL: Messaging

We’re in a golden era of B2B product positioning with so much expertise widely available and increased awareness of the importance of positioning.

But how do you translate those strategic positioning decisions into messaging that resonates with other humans, specifically the ones you want in your pipeline? Look up “how to develop product messaging” today and you’ll find thousands of frameworks but little in-depth guidance. Yet messaging in context of your customer’s human experience is how they will come to trust and buy from you. I hope this course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.

SKU: CXLMessaging Categories: , Tags: ,

Additional information

Course Page

Program Length

3h 14min


Maya Shah-Ceccotti

Cohort-Based Course?



Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

You want to confidently and intentionally architect your B2B product messaging. You want to create relevant and trustworthy messaging that matters to your human customers. You feel like you are blindly putting pen to paper. There are better ways to develop messaging! You want a holistic and methodical approach.


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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