CXL: Google Shopping

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.
This course is for advertisers looking to learn how they can help Google Shopping perform better. A single Performance Max campaign is just the starting point.

SKU: CXLGoogleShopping Categories: , Tags: ,

Additional information

Course Page

Program Length

2h 03min


Andrew Lolk

Cohort-Based Course?



1 What You Need to Know About Google Shopping Campaign Types 2 Setting your Google Shopping feed up for success 3 Performance Max as your baseline campaign 4 The Case for Advanced Campaign Setups 5 Optimizing Google Shopping Campaigns: The Never-ending Step

Course Features

Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support. Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels. Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Program Format




Who is this course for?

This course is essential for you if… You work with eCommerce PPC and want to understand time-tested approaches to getting the most out of Google Shopping You are new to eCommerce PPC, and need to find out how Google Shopping differs from regular Search campaigns You work with an agency, and you want to be able to spar with them on the best approaches for Google Shopping


$173.09 per seat 1 + 1 seat free Billed per month All prices in USD + tax, where applicable

Financing Options

Annual $ 897.81 per seat 1 + 1 seat free Billed per year All prices in USD + tax, where applicable Quarterly $ 316.84 per seat 1 + 1 seat free Billed per quarter All prices in USD + tax, where applicable

Refund Policy

All plans come with a 7-day refund period. Certain refund requests for Subscriptions may be considered by ConversionXL LLC on a case-by-case basis and granted in sole discretion of ConversionXL LLC. Serial refunders – people who sign up with different email accounts and request refunds for each – will be banned for life.


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